We look for softness.

Posted on October 05, 2012 by Jeanne-Aelia Desparmet

 We have found our path. We know now that abanj√° is at its best when its colors are clear and strong, its bath line is crisp and sharp, its details are graphic, simple and striking, it is soft to the touch.

We have told our weavers to loosen their grip, relax their moves, let the loom just move along gently.

What is a towel if it is not soft? what is a scarf? Yes, we definitely want a line that feels as good as it looks.

What we want is silky comfort. That's our "mot d'ordre", our brief if you will.

Posted in bath, beach, color, foutas Morocco, Tunisia, white


The launch.

Recent Articles